Kim Breshears, Chief Marketing Officer at Potatoes USA, joins the podcast to talk about how her and her team are working to strengthen the demand for potatoes in the U.S. and in important export markets around the world. Now in her eighth year with Potatoes USA, Kim also addresses how the marketing of potatoes has changed and what the industry is doing to invest in potato nutrition science and new marketing strategies to engage consumers and change the way people think about potatoes.  The Eye on Potatoes Podcast is made possible by our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry’s complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore us.com/spud-doctor">syngenta-us.com/spud-doctor to discover solutions for your potato growing obstacles.