Podknife - In2Summit EMEA 2017: Purpose, fake news & behavioural insights (Ep.82) by The PRovoke Media Podcast

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In2Summit EMEA 2017: Purpose, fake news & behavioural insights (Ep.82)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: May 24, 2017
Episode Duration |: 00:31:29

A cross-posted episode from the C-Suite Podcast at our 2017 In2Summit EMEA in London earlier this week. Russell Goldsmith spoke with three of the event's speakers: Gareth Hopley, Head of PR and Communications at Pizza Hut Restaurants talked about Purpose Driven Brands; Brad Staples, APCO Worldwide's CEO discussed how corporate communicators can best navigate a fake news world; and Matt Battersby explained the concept of applying the Science of Human Behaviour to the Art of Communications.

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