Podknife - Impression Volume Vs Quality by MarTech Podcast // Marketing + Technology = Business Growth

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Impression Volume Vs Quality

Podcast |: MarTech Podcast // Marketing + Technology = Business Growth
Publisher |: I Hear Everything
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Personal Journals,; Technology
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: May 05, 2024
Episode Duration |: 00:18:39

Description
iTunes Summary

David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking greater value from media buyers. Unfortunately, there's no motivation for media buyers to prioritize quality over buying volume when there's a chance of budget reductions if they can provide the same level of performance with less money. Today, David discusses impression volume versus quality. Show Notes

Connect With:

David Finkelstein: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Finkelstein, Co-Founder and CEO of BDEX, discusses impression volume versus quality.

Connect With:

David Finkelstein: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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