Nothing is permanent, especially not these days. You look away for a second and look back, and the world around you has changed, subtly. A TV you swear wasn't there a moment before is yelling at you about something that doesn't exist yet. Your friend turns to you, his shirt changed to a logo you've never seen before, and you think you know what he's going to say - he's going to ask you important questions about the world around him, questions like "How can you best maintain the integrity of your aging brand? What REALLY happened at the end of The Usual Suspects? Is this podcast cursed?" - but as he opens his mouth you hear, in splintering clarity, "SEE DADDY'S HOME 2 THIS WEEKEND," and know you can't trust him ever again. Discussed: Happy Birthday Jake wooooo Happy Halloween!!!, Jake's curse, corn maze, terrible 20th Television production logo, La Cucaracha horn, SeamBI, SeamBI B2B, How I Met Your Mother, brand integrity, Taxi, definitely Mastercard's favorite play of the game, television without greenscreen, Ex Machina, The Usual Suspects, Beauty and the Beast, believing movies are more magical than they really are, a very gullible friend, running for high school student office, how Americans talk on the phone on TV, everything being terrible forever Send us your questions to questions@importantiftrue.com. If you enjoyed this and would like to subscribe to an ad-free feed, please consider supporting Idle Thumbs by backing our Patreon. Nick's Endorsement: Polar Feet Adults' Non-slip Fleece Socks Chris' Endorsement: Using Instapaper (or a similar read-it-later service) to always have something you've been meaning to read handy Jake's Endorsement: Using 3D face-mapping software Facerig to inject shreds of levity into your soul-sucking mandatory office video chat experience