If You Like It, It Must Be Rare
Podcast |
60-Second Mind
Publisher |
Scientific American
Media Type |
audio
Podknife tags |
Science & Medicine
Technology
Categories Via RSS |
Science & Medicine
Technology
Publication Date |
Feb 15, 2008
Episode Duration |
00:01:39
A study out of the business school INSEAD reveals that we tend to invert the economic axiom of short supply leads to high demand, meaning that we also conclude (prematurely and often incorrectly) that anything in high demand must be in short supply.

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