Streamed Live 19 DEC 2017: Welcome to http://BloodyElbow.com's If I Did It, the show where we grapple with PR kerfluffles from the world of MMA. This week we'll look at the UFC's options to keep their TV price up in the face of falling ratings. This week's kerfuffles include: You're the UFC - 0:41 You're the UFC again - 5:58 You're Floyd Mayweather and Conor McGregor - 15:58 Kid Nate's Heel Turn - 21:58 Eugene's Lost Battalion - 26:26 Also, right after the show join the MMA Puncholes for PR kerfluffles from beyond the world of MMA on If The Shoes Fit. https://www.youtube.com/watch?v=ll1UnMZu0sI As always, if you enjoyed the show, give us a “Like” over on YouTube. And while you’re there, feel free to subscribe to MMANATIONDOTCOM. That way you’ll always be among the first to get the latest BE shows, interviews, and analysis. And of course, you can find our audio here on SoundCloud and over on iTunes, just in case you’ve been blinded by our images or deafened by our voices, you can also "like" and comment on the show at www.bloodyelbow.com.