Streamed Live: 31 JULY, 2018 at 9:43 PM: Welcome to http://BloodyElbow.com's If I Did It, the show where the MMA Puncholes grapple with PR kerfluffles from the world of combat sports. This week we look at the bad ratings for the latest UFC on Fox. This week's features include: 1:00 - You’re the UFC. How do you explain your all-time low UFC on Fox ratings, live and in public, if you will? 7:03 - You’re a UFC on Fox Main card winner. How can you create a title shot given your loss to your division’s Bull of the Woods and your inability to get ratings? 15:20 - REGULAR FEATURE: KID NATE’S HEEL TURN 16:52 - REGULAR FEATURE: EUGENE’S LOST BATTALION REEL PITCH: We need your help on picking show highlights for a show reel. Let us know your favorite segments to include in the highlights. Immediately after the show, join this same team for non-MMA PR talk at If The Shoes Fit https://www.youtube.com/watch?v=fcFBdcBwl54 As always, if you enjoyed the show, give us a “Like” over on YouTube. And while you’re there, feel free to subscribe to MMANATIONDOTCOM. That way you’ll always be among the first to get the latest BE shows, interviews, and analysis. And of course, you can find our audio here on SoundCloud and over on iTunes, just in case you’ve been blinded by our images or deafened by our voices, you can also "like" and comment on the show at www.bloodyelbow.com.