ICYMI: RPA's Joe Baratelli on Creative and Agency Staying Power
Publisher |
MediaVillage.com
Media Type |
audio
Categories Via RSS |
TV & Film
Publication Date |
Nov 14, 2019
Episode Duration |
00:40:15

Joe is Executive Vice President and Chief Creative Officer of RPA, where he has worked since the agency launched as Rubin Postaer 30-plus years ago.  They have also been the agency of record for Honda for almost that entire time and helped make the simple Farmers Insurance "We Are Farmers" jingle a bit of an earworm.  In addition to discussing those and some more serious examples of their award-winning ads and heart-wrenching PSAs, Joe shared some of the insights he's gained over three decades at the same shop.

This one stays fresh as good content will always hold up!

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