On iC News this week, our infamous iC producer Erik Frodle joins the show! Erik’s background in finance, means we’re diving into the numbers with this week’s topics. Those topics include: the public cannabis market meltdown, increased layoffs across the cannabis industry, Medmen’s flawed business strategy, why Trulieve is one of the few companies crushing it, Drake’s new “More Life” brand with Canopy, and John Legend partnering with PLUS. Learn about the real #’s in cannabis, how most companies don’t make any PROFITS, and why celebrity brands are more and more prominent in the space. Tune in, listen up, and get acquainted with our producer Erik and another episode of iC News! Support for this episode comes from NorCal Cannabis Company, the most complete cannabis ecosystem in California. NorCal Cannabis is shaping the industry in new ways, every day. With 12 tons of annual yield, delivered to 10 million Californians in under an hour, a growing network of retail locations, and a living portfolio of brands. THIS is CANNABIS! To learn more, visit: “www.thefutureofcannabis.com” for more details. Want to Support Independent Cannabis Media? Want to promote your product or service to our audience of decision makers? Email hi@investingincannabis.tv