This week, marketing guru Betsy Kabaker lends a hand to iC news. Betsy has shaped the marketing and social media strategy for many of our favorite brands including; Garden Society, Somatik, Mighty Health, MJ Lifestyle Magazine, Jetty Extracts, Harvest, and many more. Betsy is particularly good at helping cannabis brands tell their story. Betsy & Brandon get into a heated discussion about how women succeed in cannabis, the pitfalls of cannabis marketing, and the continued corporatization of cannabis. Hear from an expert, who’s entrenched in the industry everyday. Learn how one of the best navigates this crazy industry as a young female. It’s a fascinating perspective we in the investment community don’t hear often enough! Tune in, listen up, and get acquainted with Betsy and another episode of iC News! Support for this episode comes from NorCal Cannabis Company, the most complete cannabis ecosystem in California. As the number one delivery network in the state, NorCal Cannabis makes more than 2,000 delivery transactions daily. And has the reach to serve 10 million customers - in person - within 60 minutes. This isn’t food delivery....this is cannabis! To learn more, visit: “www.thefutureofcannabis.com” for more details. Want to Support Independent Cannabis Media? Want to promote your product or service to our audience of decision makers? Email hi@investingincannabis.tv