Podknife - IBM: Lou Gerstner by Wisdom From The Top with Guy Raz

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IBM: Lou Gerstner

Podcast |: Wisdom From The Top with Guy Raz
Publisher |: NPR
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing,; Personal Journals
Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Management,; Society & Culture,; Technology
Publication Date |: Jul 27, 2022
Episode Duration |: 00:47:11

When Lou Gerstner became the CEO of IBM in 1993, he had never worked for a technology company, and IBM was in big trouble: competitors like Microsoft, Dell, and Compaq were eating up market share. Gerstner took the challenge head-on by reimagining IBM's structure and culture, and eventually helped IBM reclaim its position as a dominant force in the tech industry.

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