Anna Baird was a podiatrist for six years. And as a woman who loves fashion, she grew tired of recommending to her client's shoes that she wouldn't be caught dead in. 

Anna knew that if she could combine comfort with fashion she would be onto something good.

The only problem was, designing a  shoe that's both fashionable and comfortable is actually really tricky, which is why most companies won't do it. So Anna reduced her workdays and spent three years developing her first range of shoes.

And she won't sugarcoat it, those first years in business were really hard. 

Today Bared are leaders in footwear. Anyone who has ever tried Anna's shoes will tell you they're the comfiest shoes they have ever owned. And, importantly they're fashion-forward.

So how did Anna survive those first years in business when her company just wasn't profitable? And what has she learnt in her thirteen years of business? 

LINKS

You can keep up with all things Bared Footwear on Instagram or online at bared.com.au

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CREDIT 

Host: Shazzy Hunt

Guest: Anna Baird

Producer: Mikayla Floriano

Executive Producer: Elissa Ratliff

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