Our most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist!

Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond.

The technology is important, but it's also fundamentally important that we are humanizing our brand voice through these chat automations.

"Another one of my mantras that I live by is don't try to automate anything that you've been unwilling to get good at doing manually. Otherwise, you will automate failure."

He talks us through why most bots are not doing their intended jobs -- because of the humans behind them -- so that's becoming more important as more people and brands are using these tools.

Our guest...

• Danny Monzon From NYC nightclub promoter to Award-Winning agency founder, Danny specializes in chat automation, building customer retention strategies that humanize a brand's voice. He's a two-time speaker at the Midwest Digital Marketing Conference in St. Louis, at Social Media Day Jacksonville, and at multiple virtual summits.

Danny's book recos: "The Presentation Secrets of Steve Jobs" "Talent is Overrated" by Geoff Colvin

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We are "Making a Marketer"... in all ways. Check out episode 123 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

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**ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**