HT1871 - The Competition for Eyeballs

All media include an element of narcissism. With every photograph we make, we are essentially competing for attention. Each photograph screams, "Look at me!" This intense competition for eyeballs leads to a secondary phenomenon I think of as "the advertising promise." "Come look at me and you will be rewarded with this goody." The competition for eyeballs is so fierce that we now are overwhelmed with advertising promises way out of proportion to actual content.