Businesses that prioritize copywriting see 300% more conversions than businesses that don't, and today’s guest is here to help us really hone in on that writing process. Kelsey Formost is a writing expert who specializes in helping entrepreneurs write copy in a way that feels authentic and immediately captures the attention of their target audience.  We discuss how to develop the voice of your brand and create consistent messaging that’s tailored to different mediums like email, socials, and live conversations. She shares simple copywriting tools you can implement right now, and we also touch on trends in the influencer marketing space.  Kelsey has so much wisdom when it comes to writing and marketing, so you don’t want to miss this strategic conversation!  IN THIS EPISODE, WE TALK ABOUT: Where to get started with crafting and dialing in your language  The easiest way to be a more concise and effective writer  Why it’s crucial to do personal development work when you’re building a brand  Kelsey’s #1 tip for writing social media bios and captions  Creative ways to boost your customer testimonials  RESOURCES Thanks to Soul CBD for sponsoring the show! Get 15% on your order at mysoulcbd.com/lori. Learn How To Write Anything For Your Business (That Actually Converts!) Even If You’re *Not A Writer* Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH KELSEY  Check out Kelsey’s free downloads and other offerings: kelseyformost.com  Follow Kelsey: @kelsey.writes  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business