Kate Toon is an award-winning digital marketing entrepreneur, successful online business coach, a Google beast tamer (aka SEO whizz!) and a straight talking copywriting coach. A return guest to the show, today Kate is sharing with us her structure and strategy around creating high converting sales pages.In this episode Kate and I talk about:- Juggling two memberships on different topics- Why sales copy sucks! And how to get comfortable with it...- The 'blank page' overwhelm - where to start!- Kate's 4-part structure to 'succinct' sales page writing- Selling the transformation - beliefs, desires, fears...- Overcoming objections- Navigating pricingYou can find Kate at https://www.katetoon.com/ or on instagram @katetoon and find details of her current course at https://www.clevercopywritingschool.com/the-sales-page-course-sales-page/ and grab her sales page checklist https://www.clevercopywritingschool.com/product/sales-page-checklist/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co