You don't have to write a novel or a 60,000-word magnum opus to become an author. Successful recipe books can earn authors a healthy paycheque and build a brand in a way that's just not possible through other forms of media.Sean McCormack is the head vet for Tails, a pet food company that provides personalised dog food in the United Kingdom and France. He's also the co-author of The Happy Dog CookBook, a recipe book for dogs.In this interview McCormack explains:

• Why he co-wrote a recipe book for dog
• The value of writing ideas down in a book as opposed to an interview or video
• What it took to produce the first draft in just a few weeks
• How he road-tested the recipes inside of The Happy Dog CookBook
• How a business can build its brand through publishing a book

And lots moreI start by asking Sean to explain what Tails do and why they decided to publish a cookbook for dogs with Sean.

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