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How to Walk a Mile in Your Customers Shoes: A Story of Gillette in India

Podcast |: This Shit Works
Publisher |: Julie Brown
Media Type |: audio
Podknife tags |: Business,; Communication,; Entrepreneurship,; Interview,; Self-Help
Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Marketing
Publication Date |: Mar 27, 2024
Episode Duration |: 00:07:01

In this episode, we unravel the remarkable story of Alberto Carvalho and his journey with Gillette in India. Carvalho faced a daunting challenge: despite technological advancements, Gillette's products were struggling to resonate with Indian consumers.

Instead of relying solely on data and junior employees, Carvalho chose a different approach. He immersed himself in the culture, personally experiencing the daily rituals and challenges faced by Indian men.

Carvalho's journey teaches us a powerful lesson: authenticity and empathy breed innovation. By walking in the shoes of those we serve, we gain invaluable insights that drive both product development and cultural transformation.

Drink of the week…Spicy & Tangy Tamarind Cocktai

10 Questions to Ask Instead of What Do You Do?

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Article: Create Stories that Change Your Company’s Culture

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