Podknife - How to Use Technology to Enhance the Offline Customer Experience by Technology Translated

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How to Use Technology to Enhance the Offline Customer Experience

Podcast |: Technology Translated
Publisher |: Rainmaker.FM
Media Type |: audio
Podknife tags |: Business,; Interview,; Technology
Categories Via RSS |: Business,; Management & Marketing
Publication Date |: Apr 13, 2016
Episode Duration |: 00:34:34

Description
Content Encoded

Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we re going to see how Denver based Spruce is doing it right. Taylor Romero likes to tinker, but he s always doing so in a way that makes whatever he s doing more efficient and more fun. So when he... Listen to episode

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Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we re going to see how Denver based Spruce is doing it right.

Rainmaker.FM is Brought to You By

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Taylor Romero likes to tinker, but he s always doing so in a way that makes whatever he s doing more efficient and more fun. So when he and his wife started men s style consultancy, barber, and clothier Spruce in Denver, it was the perfect playground for Taylor s tinkering.

You ve never seen a business connect the online and offline world as beautifully this.

In this 33-minute episode Taylor and I discuss:

Using technology to create a customized experience in the offline world
Tying online and offline together
How Spruce uses customer feedback to drive changes in products and services
Reducing wait times and the time to answer questions
Why Taylor doesn t build products around specifications
Why Spruce went with mobile-web and not a native app
Using mobile technology to cross-sell in store
Creating employee schedules that maximize efficiency

Listen to Technology Translated below ...

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The Show Notes

If you re enjoying the show would love for you to leave us your a rating and review on iTunes. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis and use the hashtag #asktechtrans.

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