Podknife - How To Use Split-Testing To Move Your Customer To Action by Technology Translated

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How To Use Split-Testing To Move Your Customer To Action

Podcast |: Technology Translated
Publisher |: Rainmaker.FM
Media Type |: audio
Podknife tags |: Business,; Interview,; Technology
Categories Via RSS |: Business,; Management & Marketing
Publication Date |: May 04, 2016
Episode Duration |: 00:48:14

Description
Content Encoded

Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act. Joanna Wiebe is a well-known copywriting and conversion optimization expert. She s here to help us better understand what split-testing is, how to use it, when not to use it, what to test, and other things... Listen to episode

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Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act.

Rainmaker.FM is Brought to You By

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Joanna Wiebe is a well-known copywriting and conversion optimization expert.

She s here to help us better understand what split-testing is, how to use it, when not to use it, what to test, and other things you should be thinking about when it comes to optimizing your site.

In this 48-minute episode Joanna and I discuss:

What is split-testing
Where to get started split-testing
Why to split-test
How much traffic you need to effectively test
Tools to help your split-testing
Alternate ways to improve conversion that, and what they are
Why split-testing isn t always the answer
What to look for in your testing beyond just conversion rates

Listen to Technology Translated below ...

024.mp3" class="button button-rss"> Download MP3 Subscribe by RSS Subscribe in iTunes

The Show Notes

CopyHackers
Joanna on Twitter
Split-Testing 101: How To Know Which Words Work
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Reflections of Motherhood (Scott Stratten Video)
HotJar
CrazyEgg
Optimizely
Airstory

If you re enjoying the show would love for you to leave us a rating and review on iTunes. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis and use the hashtag #asktechtrans.

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