As crypto adoption ramps up, institutional investors are getting in on the action. And many of them are doing so through FalconX, one of the largest and fastest-growing digital asset brokerages, co-founded by Raghu Yarlagadda. An engineer by background, Raghu spent many years on Google's ChromeOS team, but an interest in the future of blockchain technology led him to a wholly new category. He launched FalconX in 2018 and has since scaled the company to a nearly $4B valuation with revenue growth of 30x year-over-year. Raghu shares why much of the world's value will be tokenized in the next five years, how FalconX reached its scale through word of mouth customer acquisition, and how entrepreneurship has become a shared language for his whole family.