When you sit down on a given day, how do you decide what to work on? There are all kinds of activities you can do in your business, but they are not all created equal. 

This is especially important as a creator, because there are so many different hats to wear, and it’s so easy to get lost in busy work, or “$10/hr work”. There are many activities that trick you into thinking they are valuable, when in fact, they are not. 

In this episode, Nathan and Barrett discuss how to get the most leverage out of your time, how to accomplish a lot with limited resources, what are the highest-leverage for creators, and more. 

Main Takeaways

• Leverage is anytime the output is greater than the input. This is what you should be looking for everywhere in your creative business. 
• Leverage isn’t always about monetary outcomes. You could be pursuing the mission of your creative business. 
• High skill, high leverage work can take a long time to pay off because there’s so much work that needs to go into it. 
• Building your network can be one of the highest leverage actions you can take. It builds your reputation and what you create can turn into your resume.
• Always ask what the highest leverage version of the task you are about to perform is before you dive in. 

Links

• The Magic of Doing $10,000 per Hour Work
• Creator Sessions
• Ami Vitale
• Ready Player Two by Ernest Cline
• Matt Ragland

Creators of the Day

• ConvertKit Creator Session: Look Through the Powerful and Raw Lens of Award-Winning Photojournalist, Ami Vitale
• Ernest Cline

Resources of the Day

• For All Mankind
• Personalized note cards or birthday cards — a great way to maintain relationships!

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