Learn what branding is, what it isn’t, and why it’s so important to get it right.

Summary: Rethink Brand Strategy

Branding is often one of the most misunderstood topics among small local businesses. On this week’s show, I talk about what branding is, what branding isn’t, and why it’s so important to get it right.

When you think of Apple do you think of a logo with a bite out of an apple? Nah. You probably have opinions about Apple based on whether you use an iPhone or an Android, whether you’re a Mac or PC user.

And yet, when I talk to local small business owners when I ask about their brand, the conversation goes straight to logo design, website, and social media.

Words of Wisdom

How do you make people feel? That’s the core question to consider when it comes to how we can rethink brand strategy. Your customers, your potential customers, vendors, power partners, and affiliates. It matters. All of these matters. It’s not just the glossy pictures of you. It's how you make people feel. It’s how you talk to people. It’s how you interact with people, how you’re delivering your services. That’s why a brand is more than a logo. A logo is a static picture that people look at. Branding is how you communicate on your website. And if how you communicate on your website is aligned with how you communicate with your customers, in person, by email, over the phone, if you do over the phone, on social media, it’s all of that — Jen

This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp