Pricing is tough, there’s no denying it. Deciding what people should pay for your product is hard to gauge properly, especially if you’re new to the game. 

Both of us have sold several digital products over the years and have a fair amount of experience in the pricing world so we’re excited to share our knowledge with you and help you get your product out there. 

In today’s episode, we talk about how to price your products and the best strategies for deciding what that price should be. We also discuss how to best package your products with similar items and services. 

Main Takeaways

• Charge more. As creators, we generally underprice our work. We also tend to underestimate the number of people that will buy the work. 
• Think about the value you are delivering to your niche and price based on that, rather than looking at parallel products. A book for a niche is worth more to that group than a book distributed for mass consumption. Don’t compare prices on dissimilar items. 
• There is no universal pricing structure for an online product. Value-based pricing is about much more than just what customers get—it's about an entire experience. 
• Price anchoring (putting something more expensive next to your product) is a great way to position and sell your product.

Creators of the Day 

• XayLi Barclay | Creator Story
• Paper & Oats

Thought of the Day

Links

• Mountain Film Documentary
• Designing Web Applications by Nathan Barry
• Authority: Become an Expert, Build a Following, and Gain Financial Independence by Nathan Barry
• Emily Mills

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