A three-time entrepreneur and seasoned product leader, Todd Olson is on a journey to build software that makes software better. At Pendo, his Raleigh-based company, he's helped over 2,300 customers—from Salesforce to Toast—build product-led organizations. Nearly a decade into building Pendo, Todd feels he's finally found the entrepreneurial success he's been striving for throughout his career. Todd shares how he got his first customers through community-driven events, why companies should have separate product and engineering leaders, and how he incorporates his family into the company, often cooking for investors and customers in his home.