Question of the day: What are some ways to market yourself as a new business owner without spending any money?Jocelyn interviews Kendra Nix about running a new business and marketing yourself with no money.Today’s Top TakeawaysKendra is a wife, mom, professional twerker, web designer, real estate agent, and owner of a business group that allows women to be seen.Kendra’s tips to doing it all: Work your businesses so it doesn’t work you. If you need to step away, its okay step away and take a breather BUT keep going. Eventually you will see everything grow and still be standing without all the tears.Running a business requires that you keep up with the latest technology in your industry. It requires showing up every day and being consistent in putting yourself out there, be it promoting what you do or networking.Being an entrepreneur is similar to being a parent--- you can’t just set your business down and walk away. You birth it and have to feed and nurture it every single dayFor the new business owners, it is important to learn and know ways to put yourself out there and market yourself without money.Do not quit your 9-5 unless your income is already replaced or you’re already independently wealthy. Otherwise, you’re going to stress, struggle, and burnout. You’ll be trying and trying and not getting the results you want to see.Remember that the good ideas come when you’re relaxed.We talk about abundance--- the “it’ll come to me” mindset, but really it starts with the decisions you make before you even start your business.As social media changes, your marketing needs to change. That doesn’t mean you have to spend money.You need to be looking into what your competitors are doing and relate that with what actually works for you. Work on consistency and test to see what works and what doesn’t. Don’t try to do it all. Focus on one thing and focus on that one thing until you make a sale. After about 5 sales, you can focus on the next thing because you’ve mastered the first thing. If you try to do it all, you’re going to burnout and feel like you’re spinning your wheels so much but not seeing a lot come out of it. If you see something come out of one or two sectors, you’re going to feel a lot better mentally and everything else will come from there.Once you’re focusing on the next thing, fire yourself from the first thing. This holds true for all aspects of your business including bookkeeping, accounting, your website, social media posts. If you can’t do something to the point that you’re making sales off of it, you need to hand it off or learning about it--- take a course, talk to an expert, or get a mentor.If you hire someone to do something you don’t understand, you’re going to be building in a direction that doesn’t necessarily flow with you. Your business is the way you get your paycheck. If you trust someone else to run your business and hand it off to them completely without understanding what they are doing just because you are hoping you get a paycheck in the end, you’re going to have a problem. You can reach Kendra by visiting
kendranix.comTo apply to be a guest blogger, visit
businesstochic.comThis episode was brought to you by Today's Plan and the daily goal setting worksheet. The daily planner was created to improve your ability to stay on track, get your to-do list done, and make sure you have a better work-life balance. You can find that at
www.thedigitalmarket.co/dailyplanner.If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at:
www.facebook.com/groups/marketabletogetherHave a question? You can submit it at
www.thedigitalmarket.co/podcast.