Michael Girdley (@Girdley) is joined by Michael Arrieta (@MikeArrieta) to talk about his journey from W-2 to HoldCo operator. He gets to talk about storytelling, how his fund is structured, the challenges he faced, and how HoldCo CEO is the most difficult job in the world.

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Thanks to our sponsors!

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(0:00) - Introduction

(0:40) - Our Sponsor is CloudBookkeeping.com

(2:10) - Guest Intro: Michael Arrieta

(6:00) - How did public speaking affect your career?

(7:50) - The gun show analogy

(9:00) - What is the biggest enemy we have today?

(10:00) - Honesty and vulnerability as an advantage

(11:00) - How to grow your network?

(14:28) - What is the most important thing about transmitting your message?

(16:10) - How do you cultivate missionaries rather than mercenaries?

(19:28) - How did you transition from a W-2 to business owner?

(22:52) - What was your calling? What is your investment thesis?

(25:05) - What was the key to start your fund?

(26:30) - How do you build relationship capital?

(29:30) - How did you optimize your fund for a permanent hold model?

(36:21) - Being smart means you can quote the US Tax code

(37:21) - What have you learned in these two years?

(40:30) - How do you run a campaign to intermediaries?

Links:https://www.joingardencity.com/https://twitter.com/mikearrieta

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