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How to Make it All About the Audience
Podcast |
Standing Ovation
Publisher |
Jay Baer
Media Type |
audio
Publication Date |
Aug 10, 2020
Episode Duration |
00:42:47

What is your actual job as a speaker and as a brand? To educate? To inform? To entertain? To make the audience feel good? Or, is it to make the audience feel good about themselves?

Hall of Fame Keynote Speaker, author, and acclaimed branding expert Bruce Turkel would probably say the latter, and he tells a story on stage to back it up. Like all good stories, this one raises the stakes, because it involves Bruce’s wife!

Bruce Turkel is a master at telling stories and observing the truisms of life and business and tying them back to his audience. You’ll hear this signature story and gain lots of great insights into the life of a Keynote Speaker on this episode of Standing Ovation.

Find out about:

  • Bruce shares his signature story that teaches a valuable lesson for brands and speakers alike
  • How Bruce develops the on-stage structure of his stories
  • How to put the audience at ease
  • Bruce shares his opinion on stories in books vs stories on stage
  • How Bruce uses sequences of his stories for his presentations
  • Why it’s important to find a way to keep track of the stories you share with different audiences
  • How Bruce started ‘The Marketing Minute’ on Instagram
  • Bruce shares how he stores ideas and moments of inspiration for great stories

Connect with Bruce

Please Support Our Show Sponsors:

The sponsor of this episode is Content 10x, the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message.

Brand Builders Group can help you start building your personal brand by defining your message, clarifying your positioning, expanding your reach, and increasing your revenue! Just visit brandbuildersgroup.com/so to request a free call!

Want to get better at the business of speaking? If so, you need to attend a 3 Ring Circus bootcamp, a SYSTEM that anyone can use to get more gigs, get more repeat gigs, and increase their fees.

Only 25 slots are available for every bootcamp and Clappers can get $500 off the 3 Ring Circus bootcamp if you go to www.3ringcircus.com and use the promo code STANDING.

For more information and to explore the show click here.

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