How to Make a Great Podcast and Predicting 2020- AL446
Media Type |
audio
Categories Via RSS |
Business
Business News
News
Technology
Publication Date |
Jan 07, 2020
Episode Duration |
01:18:28
Geared more for broadcasters, but some good insights into the creation of an award winning podcast: https://jacobsmedia.com/10-keys-to-producing-an-award-winning-podcast/?utm_source=Jacobs+Media+Strategies+Blog&utm_campaign=43494629a5-Blog_Daily_FullInfo&utm_medium=email&utm_term=0_5007ff924d-43494629a5-179855645 (https://jacobsmedia.com/10-keys-to-producing-an-award-winning-podcast/?utm_source=Jacobs+Media+Strategies+Blog&utm_campaign=43494629a5-Blog_Daily_FullInfo&utm_medium=email&utm_term=0_5007ff924d-43494629a5-179855645) How does Wondery create great podcasts...here’s their “secret” formula: https://www.businessinsider.com/wondery-podcast-creators-what-makes-a-great-podcast-2019-10 (https://www.businessinsider.com/wondery-podcast-creators-what-makes-a-great-podcast-2019-10) How about some insights from 5 of the Top Women creators:https://graziadaily.co.uk/life/real-life/how-to-start-a-podcast-tips/ (https://graziadaily.co.uk/life/real-life/how-to-start-a-podcast-tips/) Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/) The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs) I hate prediction articles. They’re lazy and no one ever holds anyone accountable for what they “predict”. However, when the biggest names say things, you have to take notice...like this:“Monetization opportunities for podcasters will continue to broaden in 2020, particularly for smaller podcasters in the ecosystem who don’t necessarily monetize today. It’s possible that the $863.4M projection for podcast advertising revenue in the US from IAB and PwC (https://www.iab.com/wp-content/uploads/2019/05/Full-Year-2018-IAB-Podcast-Ad-Rev-Study_5.29.19_vFinal.pdf) will appear conservative in hindsight.” — Zack Reneau-Wedeen (https://twitter.com/zackrw), Founder and Head of Product, Google Podcasts“Google will elbow its way into audio advertising. Buoyed by what they’ve learned from audio news delivered via Assistant, Google will start to make its way into this space. ” — Max Willens (https://twitter.com/maxwillens), reporter, Digiday“Some smart antitrust lawyer in the US, Canada, or EU will start to look at whether market power is being abused in the podcast industry.” — Lindsay Bowen (https://twitter.com/lindsaytwofour), VP of Podcasts and Entertainment Content Partnerships, PandoraPacific Content’s take If companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn, or Twitter begin seriously entering the audio space, it will be the catalyst for true hockey stick growth of new listeners, major advertising revenue growth for the industry, and huge new opportunities to capture time and attention by these platforms.https://rainnews.com/steve-pratt-20-podcast-predictions-for-2020-from-top-industry-leaders/ (https://rainnews.com/steve-pratt-20-podcast-predictions-for-2020-from-top-industry-leaders/) Apple Podcasts now on Amazon Echo. https://sixcolors.com/link/2019/12/apple-podcasts-now-available-on-the-amazon-echo/ (https://sixcolors.com/link/2019/12/apple-podcasts-now-available-on-the-amazon-echo/) Much more detail on Podcasts & Alexa here:202b-11ea-9fa1-9fcf5251c8fc.html">http://www.insideradio.com/podcastnewsdaily/podcast-listening-arrives-on-alexa/article_62a173c4-202b-11ea-9fa1-9fcf5251c8fc.html (202b-11ea-9fa1-9fcf5251c8fc.html">http://www.insideradio.com/podcastnewsdaily/podcast-listening-arrives-on-alexa/article_62a173c4-202b-11ea-9fa1-9fcf5251c8fc.html) Support this podcast
Geared more for broadcasters, but some good insights into the creation of an award winning podcast: https://jacobsmedia.com/10-keys-to-producing-an-award-winning-podcast/?utm_source=Jacobs+Media+Strategies+Blog&utm_campaign=43494629a5-Blog_Daily_FullInfo&utm_medium=email&utm_term=0_5007ff924d-43494629a5-179855645 (https://jacobsmedia.com/10-keys-to-producing-an-award-winning-podcast/?utm_source=Jacobs+Media+Strategies+Blog&utm_campaign=43494629a5-Blog_Daily_FullInfo&utm_medium=email&utm_term=0_5007ff924d-43494629a5-179855645) How does Wondery create great podcasts...here’s their “secret” formula: https://www.businessinsider.com/wondery-podcast-creators-what-makes-a-great-podcast-2019-10 (https://www.businessinsider.com/wondery-podcast-creators-what-makes-a-great-podcast-2019-10) How about some insights from 5 of the Top Women creators:https://graziadaily.co.uk/life/real-life/how-to-start-a-podcast-tips/ (https://graziadaily.co.uk/life/real-life/how-to-start-a-podcast-tips/) Sponsor: Sleep with Me Podcast - https://www.sleepwithmepodcast.com (https://www.sleepwithmepodcast.com/) The Strange History of Pogs - http://mentalfloss.com/article/54202/weird-history-pogs (http://mentalfloss.com/article/54202/weird-history-pogs) I hate prediction articles. They’re lazy and no one ever holds anyone accountable for what they “predict”. However, when the biggest names say things, you have to take notice...like this:“Monetization opportunities for podcasters will continue to broaden in 2020, particularly for smaller podcasters in the ecosystem who don’t necessarily monetize today. It’s possible that the $863.4M projection for podcast advertising revenue in the US from IAB and PwC (https://www.iab.com/wp-content/uploads/2019/05/Full-Year-2018-IAB-Podcast-Ad-Rev-Study_5.29.19_vFinal.pdf) will appear conservative in hindsight.” — Zack Reneau-Wedeen (https://twitter.com/zackrw), Founder and Head of Product, Google Podcasts“Google will elbow its way into audio advertising. Buoyed by what they’ve learned from audio news delivered via Assistant, Google will start to make its way into this space. ” — Max Willens (https://twitter.com/maxwillens), reporter, Digiday“Some smart antitrust lawyer in the US, Canada, or EU will start to look at whether market power is being abused in the podcast industry.” — Lindsay Bowen (https://twitter.com/lindsaytwofour), VP of Podcasts and Entertainment Content Partnerships, PandoraPacific Content’s take If companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn, or Twitter begin seriously entering the audio space, it will be the catalyst for true hockey stick growth of new listeners, major advertising revenue growth for the industry, and huge new opportunities to capture time and attention by these platforms.https://rainnews.com/steve-pratt-20-podcast-predictions-for-2020-from-top-industry-leaders/ (https://rainnews.com/steve-pratt-20-podcast-predictions-for-2020-from-top-industry-leaders/) Apple Podcasts now on Amazon Echo. https://sixcolors.com/link/2019/12/apple-podcasts-now-available-on-the-amazon-echo/ (https://sixcolors.com/link/2019/12/apple-podcasts-now-available-on-the-amazon-echo/) Much more detail on Podcasts & Alexa here:202b-11ea-9fa1-9fcf5251c8fc.html">http://www.insideradio.com/podcastnewsdaily/podcast-listening-arrives-on-alexa/article_62a173c4-202b-11ea-9fa1-9fcf5251c8fc.html (202b-11ea-9fa1-9fcf5251c8fc.html">http://www.insideradio.com/podcastnewsdaily/podcast-listening-arrives-on-alexa/article_62a173c4-202b-11ea-9fa1-9fcf5251c8fc.html)

Zack Reneau-Wedeen, Founder and Head of Product, Google Podcasts“Google will elbow its way into audio advertising. Buoyed by what they’ve learned from audio news delivered via Assistant, Google will start to make its way into this space. ”

Max Willens, reporter, Digiday“Some smart antitrust lawyer in the US, Canada, or EU will start to look at whether market power is being abused in the podcast industry.”

Lindsay Bowen, VP of Podcasts and Entertainment Content Partnerships, PandoraPacific Content’s take

If companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn, or Twitter begin seriously entering the audio space, it will be the catalyst for true hockey stick growth of new listeners, major advertising revenue growth for the industry, and huge new opportunities to capture time and attention by these platforms.https://rainnews.com/steve-pratt-20-podcast-predictions-for-2020-from-top-industry-leaders/

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