Colin Boyd is a certified speaking professional and business coach who works with his clients to develop live presentations that convert and get results. In today's episode we deep dive into his concepts of infusion selling and conversion stories and the value these can bring to your business.- Colin's journey as a struggling entrepreneur to in-demand professional speaker and how just one irresistible offer can change the trajectory of your business- The common mistakes online business owners make in selling and why selling is more than just the final 'pitch'- The importance of developing your own 'conversion story' and the power this can bring to your sales strategy- The 3 key elements to formulating a successful conversion story and the critical questions you need to ask yourself- What is infusion selling and how you can build this into your business- Understanding and addressing the mindset blocks that can stand in the way of successful sellingSHOW LINKS:- DM me "conversion" to receive the direct link to the Conversion Story Formula or visit https://stephtaylor.co/conversion- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...