In today's episode I am being interviewed by my friend Jono Petrohilos for his podcast, 'The Course Creator Community'. In this chat Jono and I deep dive into launching and I share with you my steps and learnings made whilst launching. In this episode, I cover the following:- My crazy journey to a career in launch strategy- How to benefit from an unsuccessful launch- The very necessary 6 weeks prior to cart open...get your audience ready to buy- Free content vs valuable content...meeting your audience where they are at- My 3 pillars to profitable launching - strategy, planing and action- The critical do's and dont's on launching- Why live launching is instrumental before making it evergreenSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Want to join my waitlist for the next round of Launch Magic in September: https://stephtaylor.co/launch-magic- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co