Ari always dreamed of starting his own podcast. When he started interviewing fellow academics for the Taylor Swift class he’s teaching, Ari suddenly had the perfect opportunity to turn those conversations into something called ¿What Are Taylor Swift Studies Anyways? Now he just needs to find an audience. On this meta episode of How To!, Carvell Wallace brings on Lauren Passell, founder of Tink Media and author of Podcast the Newsletter. Lauren shares creative ways to find new listeners and connect with your audience; tips that apply to all kinds of passion projects.  Resources Mentioned: Podcast Marketing Magic Podcast the Newsletter Transom NPR Training Rephonic If you liked this episode check out: How To Succeed at Social Media Do you have a problem that needs solving? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001 and we might have you on the show. Subscribe for free on Apple, Spotify or wherever you listen. How To’s executive producer is Derek John. Joel Meyer is our senior editor/producer. The show is produced by Rosemary Belson, with Kevin Bendis and Sara McCrae. Want more How To!? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the How To! show page. Or, visit slate.com/howtoplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices