Jay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States.

As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide. 

This is a man who is paid $30,000 for a day of business consulting. And I was lucky enough to not only get him to agree to come on this podcast to talk about applying lessons from other industries to a book launch but I was also able to get invaluable advice from him a few years ago that radically transformed my business (we talk about that at the very end of the episode; you definitely want to hear it).

In this episode, he doles out some of his top gems—including what to write at the beginning of every business book, how to involve influencers in your writing process, why to read the Amazon reviews of every book on your topic that's come before and how to get readers to hire you.

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