The ultimate dream for many authors is to have their book chosen by book clubs. Those authors know that reading groups can supercharge book sales. Besides that, it’s very exciting to know that readers everywhere are discussing your book.
But the sad reality is that most books are never discussed by a single book club because authors rarely know how to write book-club-friendly books and promote them to book clubs.
How do you get book clubs to pick your book and recommend it to other clubs?
Whether you’re traditional or indie, fiction or nonfiction, you can get your books into book clubs if you know what you’re doing.
Step #1: Attend a Book Club While You Are Writing Your Book
Reading and discussing books in your genre will help you understand what readers are looking for in a book. Joining a book club will make every step of this process easier, and over time, you will become fluent in the language of book clubs.
Sometimes authors complain that they don’t know where to find their target reader, also known as their “
Timothy.” But most of those same authors don’t participate in book clubs. Once an author joins a book club or reading group, they usually have more Timothys than they know what to do with.
If you want to be a writer, you need to be a reader. It’s just as true now as it was 50 years ago.
Organizing the club yourself is even more beneficial to you because you’ll start to understand how readers discuss books and how organizers choose books. Organizing a book club is hard work, but it’s rewarding.
People are spending less time interacting in real life and more time interacting with bots online. The shift is making us sad, miserable, and depressed. Fight against this trend by starting a real-life book club.
Step #2: Write a Book Club Friendly Book
While all books can be made to be book-club-friendly, few are. In fact, most books are ineligible for discussion because they have fallen prey to one of the book club disqualifiers.
Avoid Book Club Disqualifiers
Too Long
The longer the book, the fewer members will finish it. If only a few members finish reading, the discussion will be weak. Some book clubs vote on which book to read next, and certain club members will always vote for the shortest book.
Having a long book doesn’t automatically disqualify you, but it is a strike against you.
Too Preachy
A very preachy book leaves nothing for a club to discuss. The subtle author, who can show instead of tell, will reap the rewards of being chosen by a book club.
Too Niche
Your book on motorcycle maintenance probably won’t appeal to a book club unless you find a way to make it touch on a broader topic. If you use motorcycle maintenance to teach Zen Buddhism, the wider appeal will make it more likely to be chosen by a book club.
Too Inappropriate
The definition of inappropriate will vary depending on who your target reader is. Different people are triggered by different content. For instance, many people in the middle of the country are triggered by bad language, whereas people in large cities tend to be less bothered by bad language.
Sadly,