Growing up in Alabama, Josh Tetrick dreamed of being an NFL player. But when that dream didn't come true, he set his sights on a wholly new endeavor: to make a better version of an egg. He started Eat Just, a food technology company working to build a healthier and more sustainable food system. Since then, Eat Just has created America’s fastest-growing egg brand, which is made entirely of plants, and the world’s first-to-market meat made from animal cells. Josh shares how he got his plant-based eggs into nearly every major retailer, how he's overcome the challenge of scaling from a lab to national distribution, and why thinking about death helps him frame the urgency of his priorities.