Podknife - How to fix marketing with Raja Rajamannar by The Marketing Companion

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How to fix marketing with Raja Rajamannar

Podcast |: The Marketing Companion
Publisher |: Mark Schaefer
Media Type |: audio
Podknife tags |: Business,; Comedy,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Mar 28, 2021
Episode Duration |: 00:35:49

This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths.

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