Marketing qualified leads, or MQLs, are leads that are both a good fit for your offering and are ready to have a sales conversation. But what about hand-raisers, or good fit but unready sales leads, or poor fit leads? We’ll set up a lead qualification matrix to help you sort through good fit and poor fit leads, based on sales readiness. That way, you can send the best leads to sales, and leave the rest for marketing to continue nurturing.