Welcome back Coach! I'm so so excited that you're here as this weeks episode is all about creating, pricing and selling 'High Ticket' coaching programs... but with that comes a little warning chat I want to have first.

High Ticket = High value = Huge Results... like life-changing results. I don't recommend just increasing your prices so you can be 'high-ticket' or so you can just make more money. The only reason why you should have high-value coaching programs is to deliver huge results for your coaching clients, period. Not only will you start attracting high-quality clients into your coaching business (no more dabblers or part-timers) but you'll also enjoy working with fewer people, which gives you time to actually focus on your clients and deliver huge results! These days there's so much high-ticket talk online out there that I thought dropping an episode to help clear the air and settle any confusion was in order... so the big goal of this episode is to help you (the expert coach) develop your high ticket / high-value coaching programs so you can work with fewer people and deliver greater results!

There's really 4 Rules that I help my clients establish when they're creating their high ticket offers. follow these rules and the selling part actually becomes quite easy:

RULE #1: THE VALUE FROM THE PROGRAM MUST BE 10X (at least) THE COST

RULE #2: YOU MUST LEARN TO CLEARLY ARTICULATE THE VALUE YOU PROVIDE

RULE #3: ALWAYS REMEMBER YOU'RE NOT SELLING COACHING... YOUR SELLING RESULTS

RULE #4: YOU MUST BE 100% CONFIDENT IN YOUR PROGRAM (or you'll never sell it)

So, with those 4 rules in mind, let's tackle this whole high ticket program idea and let's see how you can create, price, sell and implement a high ticket coaching offer into your coaching business! Enjoy!

-- Lucas

Episode Breakdown: How To Create, Price and Sell Your High Ticket Coaching Program

2:31: Creating, pricing and selling your high ticket offers will totally change your coaching business

3:22: High Ticket equals High Value equals Huge Results

4:47: Rule #1: The value inside your program must exceed the cost by 10X

5:56: Rule #2: Learn how to clearly articulate the value you provide! (Crystal Clear)

6:25: Rule #3: Always remember you're selling a RESULT... you're not selling a coaching program

8:47: Rule #4: You must be 100% Confident with your program (or you'll never sell it)

10:36: Let's crush 4 of the biggest negative beliefs when it comes to selling high ticket programs

14:25: Can you only sell high ticket coaching programs in the money making space?

15:47: Why did I move into the online 'business' coaching space... (wasn't just for the money)

17:44: How to package your high ticket coaching program

18:32: What are you the BEST of the best in the world at!?

20:01: How to Price your high-ticket coaching programs the Right Way

23:11: How to actually 'sell' your coaching program the easy way... without pushing

26:23: The average income for an online coach is under 12,000 a year... I'm here to change that!

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