As a serial cybersecurity entrepreneur and operator, Michael found himself investigating a $200M bitcoin hack that happened in 2017. As he dug into it, he realized there was a big opportunity to help companies manage digital assets securely. In 2018, he co-founded Fireblocks, the leader in digital assets and cryptocurrency custody, transfer, and issuance technology—or in Michael's words, "Shopify for crypto." Fireblocks now works with over 1,200 financial institutions and supports over 850 tokens. Michael shares how Fireblocks built up a referral network that drives a third of inbound inquiries, how serving on an elite military technological unit gave him a refuse-to-lose mentality, and why he believes NFTs will transform how people do business on the internet.