How to Create a Cult Favorite Product with Glossier Alums and Soft Service Founders Annie Kreighbaum and Rebecca Zhou
Publisher |
Dear Media
Media Type |
Categories Via RSS |
Publication Date |
Oct 11, 2021
Episode Duration |
Annie Kreighbaum and Rebecca Zhou are beauty biz legends. After working together at Glossier for five years, the duo reunited to launch Soft Services, a skincare brand that makes products, guides, and digital tools to help people who are looking for solutions to their body skin concerns. Today, they give us their guidebook on creating  cult beauty brands adored by the digital age and their mission to disrupt the body care market. 
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Produced by Dear Media

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