In the realm of writing and publishing, there exists a complex web of possibilities and challenges that many authors find daunting. In this episode of “Authors Who Lead,” I speak with Kevin Anderson, founder of Kevin Anderson Associates, who peeled back layers of the publishing industry to provide listeners with invaluable insights into what the journey of an author entails—from crafting the initial concept to the final printed book on a shelf. Timestamp:00:00 Ghostwriting: a great option for busy authors.06:04 Hybrid publishing offers freedom and professional guidance.09:19 To make NY Times bestseller, media attention.13:11 Interest in writing book, acquisitions editors' role.16:08 Maintain audience connection; align message and truth.19:00 Hybrid publishers offer better royalties than traditional.22:00 Evaluate the publisher's offerings based on goals.23:53 Watch out for scams, consider royalty, and marketing.27:26 Hybrid publishers with traditional distribution are important.31:17 Vanity Press: Pay to publish, limited exposure.35:22 Addressing confusion in publishing through a dedicated team.37:04 Publishing decisions depend on your goals.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage