Advancements in fintech mean that entrepreneurs are shaking up every aspect of the financial system. Co-founders Everett Cook and Alex Wheldon have just launched their company, Rho, to do exactly that for business banking. They believe a winning formula is a mix of better rates, best-in-class service, and sleek technology. Everett shares why over-communication is key for a strong partnership, how he leverages his Sunday afternoons to make for more productive weeks, and why he believes in hiring employees who have a sense of urgency. Be sure to follow Everett on social at @rhobusiness