How to build Empowerment into your Sales Process

Today we dive into Empowerment and why it is so important in your sales process. 

Firstly - why does it matter? We want to make sure our ideal clients join us from a place of excitement and joy versus a place of pressure and fear. 

But you may still be wondering - HOW do we build it in? We dive into this in a lot more detail in our podcast, but you want to do the following: 

• Build desire and demand in your content
• Build desire and demand in your sales mechanisms
• Make sure their decision is pretty much made before they join your sales calls
• Ask powerful questions in your application forms so that they have aha moments and realisations before they get to speak to you or your team
• Don’t be afraid to ask the tough questions. 
• Use permission-based questioning
• Offer only when they ask
• Investment only when they ask
• Surprise and delight in your call. 

Have a listen to get all the details! 

Episode Highlights:

• 6:54 Building desire and demand in your sales mechanism
• 8:18 Asking powerful questions in your application form
• 11:17 Using permission-based questions