Simon Smith and guests discuss the practical techniques that content producers can use to build audiences. They look at examples of good social media practice, how to find your audience and then connect with the people who will influence them. Also under discussion is viral marketing, what works, what practical steps can be taken to make your content go viral and how to plan for when it all goes wrong. Simon is joined by Caragh Salisbury, editor of the BBC’s user acquisition team, Marie Corin, senior marketing executive for 4oD and Chris Quigley from Rubber Republic, a specialist in viral marketing and social media advertising.