Legal marketing has changed dramatically in the past 20 years as we have reached “the digital era.” Some lawyers have embraced this new world of social media marketing, engaging website content, and cloud-based computing. But those who have not, particularly solo and small firm lawyers, are missing out on an opportunity for increased client base, client satisfaction, and competition with big law firms. Sharon Nelson and Jim Calloway interview Sona Pancholy, a business development director, about the ways in which the digital age impacts law firm marketing, what mistakes lawyers should avoid making, where busy professionals should start, and some dos and don’ts of social media. Special thanks to our sponsors, ServeNow and CloudMask.

Legal marketing has changed dramatically in the past 20 years as we have reached “the digital era.” Some lawyers have embraced this new world of social media marketing, engaging website content, and cloud-based computing. But those who have not, particularly solo and small firm lawyers, are missing out on an opportunity for increased client base, client satisfaction, and competition with big law firms. Sharon Nelson and Jim Calloway interview Sona Pancholy, a business development director, about the ways in which the digital age impacts law firm marketing, what mistakes lawyers should avoid making, where busy professionals should start, and some dos and don’ts of social media. Special thanks to our sponsors, ServeNow and CloudMask.