At just 18 years old, Ellie Zeiler has built a community of over 12.5 million followers across social media. As a high schooler when the COVID-19 shutdown happened, Ellie used her free time to start creating content on TikTok, and has now become one of the most notable names on the platform for her fun, easygoing, big sister-like content across fashion, beauty, and lifestyle. She’s partnered with brands like Fendi, Dior, Levi’s, and Lancome, and worked with the White House last year to help push important initiatives like voting, restoring abortion rights, and more to her audience. In this episode, Ellie gives a behind-the-scenes look at becoming a full-time content creator, her best tips for social media growth, and a look at her new podcast, I’ll Be Your Sister.

Follow Ellie here https://www.instagram.com/elliezeiler/

Listen to I’ll Be Your Sister here https://podcasts.apple.com/us/podcast/ill-be-your-sister-with-ellie-zeiler/id1654629420