Podknife - How The World’s Largest Brands and Agencies are Taking on Brand Safety by Media Roundtable

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How The World’s Largest Brands and Agencies are Taking on Brand Safety

Podcast |: Media Roundtable
Publisher |: PodcastOne
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing,; Media,; Roundtable
Categories Via RSS |: Business,; Marketing
Publication Date |: Apr 14, 2021
Episode Duration |: 00:54:23

This week, Dan sits down with; Marla Kaplowitz (4A’s ) and Rob Rakowitz (GARM ). Between these two masters of media, they support over 90% of global marketing spend including every brand you can think of. Tasked with addressing the largest problems facing marketers, brand safety is a primary focus. If you want a view from the top, this episode provides specific advice for brands and agencies and outlines the tools and resources to help companies live their values while protecting their brands.

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