Podknife - How the Stanley Cup Became the Internet's Favorite Water Bottle by The Journal.

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How the Stanley Cup Became the Internet's Favorite Water Bottle

Podcast |: The Journal.
Publisher |: Gimlet,; The Wall Street Journal
Media Type |: audio
Podknife tags |: Business,; Business News,; News & Politics
Categories Via RSS |: Business News,; Daily News,; News
Publication Date |: Jan 19, 2024
Episode Duration |: 00:22:02

The Stanley Quencher, an insulated water bottle, is everywhere these days. And the popularity has been good for the company. Stanley generated $750 million in revenue last year. WSJ's Callum Borchers explains how a brand traditionally loved by outdoorsmen has become the new favorite of moms and teen girls. Further Reading: The New Office Status Symbol Holds a Lot of Water—and Has a Wait List Learn more about your ad choices. Visit megaphone.fm/adchoices

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