Podknife - How the rise and fall of Ozy illustrates what's wrong with digital media by The Big Story

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How the rise and fall of Ozy illustrates what's wrong with digital media

Podcast |: The Big Story
Publisher |: Frequency Podcast Network
Media Type |: audio
Podknife tags |: Canada,; News & Politics,; Society & Culture
Categories Via RSS |: Daily News,; News,; News Commentary,; Politics
Publication Date |: Oct 08, 2021
Episode Duration |: 00:23:03

Description
iTunes Summary

Ozy was a digital publisher that claimed to have an audience of tens of millions. Had you ever heard of them before last week? Me neither. A New York Times expose began a flood of reporting that showed us all just how little most of us understand about ad fraud, digital media and the ecosystem that drives this multi-billion-dollar industry. From absurd claims, to impersonations, paid traffic and more, major brands stuck by Ozy and continued to invest with them. Why?GUEST: Craig Silverman, ProPublica, formerly of Buzzfeed News

We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:

Through email at hello@thebigstorypodcast.ca

Or by calling 416-935-5935 and leaving us a voicemail

Or @thebigstoryfpn on Twitter

Ozy was a digital publisher that claimed to have an audience of tens of millions. Had you ever heard of them before last week? Me neither. A New York Times expose began a flood of reporting that showed us all just how little most of us understand about ad fraud, digital media and the ecosystem that drives this multi-billion-dollar industry. From absurd claims, to impersonations, paid traffic and more, major brands stuck by Ozy and continued to invest with them. Why? GUEST: Craig Silverman, ProPublica, formerly of Buzzfeed News

We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:

Through email at hello@thebigstorypodcast.ca

Or by calling 416-935-5935 and leaving us a voicemail

Or @thebigstoryfpn on Twitter

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