Podknife - How the marriage equality campaign won by The PRovoke Media Podcast

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How the marriage equality campaign won

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Feb 01, 2016
Episode Duration |: 00:22:42

Freedom to Marry national campaign director Marc Solomon provided an illuminating overview of his successful 13-year battle for marriage equality, at the 2015 Global PR Summit in Miami. Solomon, in conversation with Cohn & Wolfe Americas CEO Jim Joseph, pointed out that the success was far from assured, particularly after a string of losses in key ballots. However, a focus on communication, data and influencer marketing ultimately paved the way for the pivotal Supreme Court decision that declared gay marriage legal. Show notes: PR Summit: How The Marriage Equality Campaign Won

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